ENSIDER:NEWS
Most people are familiar with the yo-yo effect of losing weight - or rather, trying to lose weight. The first successes come quickly, but after a short time the scales show more pounds than before. This is what happens to many digitalization projects. The causes are quite similar. A simple strategy shows short-term success, but the necessary behavioral changes are not implemented. Most of the time, new digital solutions come to new problems with a cascading effect. Is it better to just not start at all?
We have marveled at the fascinating stories of Disney & Co. on the big screen with our children's eyes. Do you still remember your first date at the cinema - in the ignorance of puberty and the mysterious darkness of the cinema? To work in film one day - wow - that was a life goal. Later, TV shows formed our idols. More than a whole generation wanted to do "something with media" after school. Now, of all people, we have a shortage of skilled workers and problems recruiting young talent. What went wrong?
Hardly any other industry relies on personal contacts anymore. As long as jobs are mostly awarded on a project-related basis, it is a good idea to have a good network to find out all the information about new projects and clients. Personal meetings are finally possible again and a large number of high-profile events offer appropriate platforms. But networking automatically means more income, so "networking = more nice for working".
Entertainment shows and a wide range of documentary formats are currently giving free TV channels their profile. "I'm a Celebrity, Get Me Out of Here" and "Joko & Klaas vs. ProSieben" are having a lasting impact on channel brands. The US blockbuster, on the other hand, is more likely to be found on the US studio's own VOD offering or global streaming service. Fictional content from the media library feeds the series marathon, but the big Saturday night show is on TV - live. Linear television gets its viewers here. But streamers are also making inroads into this market. The Forum Media Conference on June 2, 2022 looks into the near future of the entertainment market.
Money wants film! Really? The stock market is volatile, the real estate market is overstimulated and tangible assets are at their highest level. The capital market is now looking for new investment opportunities. These rarely involve investments in a single film, but companies from the creative industry are increasingly being sought: established film productions, steadily growing service companies and intelligent tech tool developers. Here too, comprehensive sustainability is crucial - the keyword is ESG.
Fuel, utilities, food: everything is getting more expensive! High wage increases in some exposed areas are fueling the price spiral. Although the demand for content continues to rise, higher budgets are hardly imaginable in Germany - for many reasons. Productions are trying to pass the pressure on to service providers. They, in turn, are battling with the same forces. Digitalization and optimization promise a little relief. At least planning security can be increased with proven partnerships.