ENSIDER:NEWS
Young generations have always had to put up with the accusation that they are not hardworking enough - at least not as much as the generation before them. The many provocations by climate activists now speak against this prejudice, because they cannot be accused of not being active. Thanks to the discussion about the appropriateness of the actions, however, the real core is being lost focus. What can we all do about climate change?! Unfortunately, this topic is ideal for shifting responsibility onto politicians or "industry". This does not make the problem any smaller. Despite the overwhelming power, everyone can make their contribution. Sustainability goes beyond pure environmental protection, because climate protection and environmental protection do not always mean the same thing.
The stock market values of the American entertainment giants fell dramatically. The high costs of launching a product and investing in content for streaming services swallowed up billions. Disney is pulling the plug by freezing hiring and spending. Cinema is the old and new savior, with new concepts. An important signal for Germany, where public broadcasting is under pressure. However, the midterm elections in the USA also show the consequences of neutral reporting on opinion formation in a democracy. What will happen to us tomorrow can already be seen in the USA today.
Nord Stream 2, Deutsche Bahn, Sony Pictures, Warner HBO in "Game of Thrones", influencer Julian Bam and even the Ansbach University of Applied Sciences - attacks from the Internet are no longer an abstract threat. Encrypted data, stolen access data, published company data. Cyber risks are not covered in the normal film insurance package. The use of private devices in particular leads to uncontrolled security risks that are difficult to control. What responsibility do employees and subcontractors actually have? Who could afford to claim damages if the finished film ends up freely on the Internet instead of with the client?
Our everyday reality has long distanced itself from a fixed chronology. This is evident in television consumption as well as in family communication. In order to "call" someone, you don't have to "reach" each other. Watching your favorite film on the TV does not require you to be personally available at 8:15 p.m. The decoupling of social behavior from the time axis shapes leadership, communication in teams and also places of work in everyday working life. "Working from anywhere" goes hand in hand with new forms of leadership and working methods. At the same time (pun intended), we experience the immediacy of email and mobile accessibility. Instead of getting the mail in the morning, incoming mail interrupts us during periods of concentration. In Germany, collaborative work is not only made difficult by legal frameworks. We present a selection of typical practical cases.
On October 14, 1982, the 'Forum Media Akademie GmbH' was founded and has been inspiring the German film and media industry ever since. A comprehensive digital concept led to a new name last year: 'Ensider.net GmbH'. The 'Forum Filmwirtschaft' on Thursday reflects the development. Leading industry representatives will once again name their opportunities and challenges, but also grievances. The practical and honest opinion is important for everyday life, without hidden demands on politics, but with clear messages. Today's Ensider:Akademie developed from the continuing education offers. Thanks to the cooperation and support of leading companies in the creative industries and the stable funding from the FFF Film-Fernseh-Fonds Bayern, many free or subsidized conditions find their way to young talent, specialists and managers.
A design flaw in German training and further education for film and digital media lies in the conflict with reality of everyday life on set. Project-related business does not fit into the structure of commercial training courses offered by the Chambers of Industry and Commerce, and a real academic university degree is too far removed from practical application in many job profiles. Another problem is simply that there are no specific courses for many "professions" such as editor, program planner or campaign conception. This is now changing with the new Master of Arts for Film and Digital Media from the Munich Filmwerkstatt (see also www.filmma.de ).